The Hesitation Gap

Why high-intent shoppers don’t convert and why most tools miss it.

This page explains the shift from generic "personalization" to AI-driven decision intelligence.

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Summary

What Korrel8 changes

What Korrel8 changes

The shift from metrics to decision intelligence.

The shift from metrics to decision intelligence.

From "What" → "Why"

Move beyond aggregate metrics into decision-level causes.

From "What" → "Why"

Move beyond aggregate metrics into decision-level causes.

From "What" → "Why"

Move beyond aggregate metrics into decision-level causes.

From "What" → "Why"

Move beyond aggregate metrics into decision-level causes.

From segments → individual intent

Infer intent and confidence from real behavior, in context.

From segments → individual intent

Infer intent and confidence from real behavior, in context.

From segments → individual intent

Infer intent and confidence from real behavior, in context.

From segments → individual intent

Infer intent and confidence from real behavior, in context.

From static flows → dynamic AI interventions

Generate adaptive responses, not predefined playbooks.

From static flows → dynamic AI interventions

Generate adaptive responses, not predefined playbooks.

From static flows → dynamic AI interventions

Generate adaptive responses, not predefined playbooks.

From static flows → dynamic AI interventions

Generate adaptive responses, not predefined playbooks.

From “more personalization” → Decision Intelligence

Remove what’s blocking the purchase, not just show more content.

From “more personalization” → Decision Intelligence

Remove what’s blocking the purchase, not just show more content.

From “more personalization” → Decision Intelligence

Remove what’s blocking the purchase, not just show more content.

From “more personalization” → Decision Intelligence

Remove what’s blocking the purchase, not just show more content.

Who this is for

Teams who know conversion drop-offs are nuanced, want insight (not just uplift), and believe AI should reason, not just automate.

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Abandoned purchases are rarely lost interest. They are lost confidence.

When shoppers leave your site, it’s rarely because they don’t want the product. More often, something caused them to pause - a question, a doubt, or uncertainty, and your site didn’t address it.

When shoppers leave your site, it’s rarely because they don’t want the product. More often, something caused them to pause - a question, a doubt, or uncertainty, and your site didn’t address it.

“Why did this shopper hesitate? What would have changed the outcome?”

“Why did this shopper hesitate? What would have changed the outcome?”

“Why did this shopper hesitate? What would have changed the outcome?”

Most tools can't answer that. They tell you where shoppers drop, but not why.

Most tools can't answer that. They tell you where shoppers drop, but not why.

Korrel8 operates at the level of Intent, not metrics.

Korrel8 operates at the level of Intent, not metrics.

Korrel8 AI is designed to understand hesitation as a decision-making signal, not a conversion anomaly.

Korrel8 AI is designed to understand hesitation as a decision-making signal, not a conversion anomaly.

1

Observe

Observe

Observes behavioral signals as shoppers browse

2

Infer

Infer

Infers shopper intent and confidence in context

3

Identify

Identify

Identifies the specific uncertainty blocking the decision

4

Intervene

Intervene

Dynamically generates the most effective intervention for that moment

From personalization to Decision Intelligence

Personalization shows more of something. Decision intelligence removes what’s blocking the decision.

This shift can help teams recover revenue without increasing traffic, reduce blind discounting, and understand the real reasons purchases fail to complete.

You can’t fix hesitation you can’t see.

You can’t fix hesitation you can’t see.

Korrel8 makes it visible and actionable.

Start your Free 30-Day Pilot

Start your Free 30-Day Pilot

Start your Free 30-Day Pilot

Start your Free 30-Day Pilot

Test Korrel8 safely, with full control
Quick hassle-free installation - One line of JavaScript.
In 30 days, we’ll analyze your high-intent, low-confidence shoppers and show exactly which interventions can boost engagement and conversions.

Test Korrel8 safely, with full control
Quick hassle-free installation - One line of JavaScript.
In 30 days, we’ll analyze your high-intent, low-confidence shoppers and show exactly which interventions can boost engagement and conversions.